There are two ways to buy credits:
- Plans (Starter, Pro, Scale, Hyperscale): monthly credits at the best price, from about two cents per credit on Starter down to under half a cent on Hyperscale, plus the monthly campaign email allowance. If you send campaigns or do steady volume, this is the right choice.
- Pay as you go: packs of 500 ($17.50), 5,000 ($69), 25,000 ($199) or 100,000 ($499) credits, valid 365 days. No subscription, no monthly commitment, for data and list checks only; campaigns need a plan.
Both feed the same balance, and your AI agent can spend either. Pay as you go is deliberately priced above plans: it buys flexibility, not volume.