The pay-per-lead wallet is priced above subscriptions on purpose. It buys flexibility, not volume: $0.035 per credit, no commitment, no monthly charge, and it works without ever opening the platform.
The moment to switch is arithmetic, not opinion. Starter costs $99 a month for 4,500 credits, which is about $0.022 each. Buying 3,000 wallet credits costs $105. So once you are spending around 3,000 credits a month, the wallet is costing you more than a plan that also unlocks the entire platform.
- Under about 1,000 credits a month - the wallet is the right tool. No commitment, top up when a run needs it.
- Around 2,000 to 3,000 - the two are close. Choose on whether you want the platform UI, seats and CRM push.
- Above 3,000 - a plan is cheaper per contact and gets cheaper as you go up the tiers.
Switching is additive rather than a migration:
- Open Profile → Billing and choose a plan.
- The platform unlocks and plan credits are granted.
- Your existing wallet balance stays exactly where it is.
Wallet credits are not lost or converted. They sit behind the plan credits in the spend order and are used once the monthly allowance is gone, which makes them a useful buffer for a heavy month.