Owner-level coverage at private companies is one of the strongest parts of the dataset, and it is the segment most generic databases handle worst. If you sell to small and mid-sized businesses, this is where your campaigns live or die, because in those companies the owner is the entire buying committee.
- Open People search.
- Set seniority to owner. Leave the title field empty at first, because owner titles vary enormously and seniority handles that variation for you.
- Set company size to the smaller bands, typically 1-10 and 11-50, where the owner is genuinely the decision maker.
- Add your industry and, if your niche needs it, a keyword.
- Set geography, then preview twenty rows to confirm the mix looks right.
If you also want founder-led companies in larger size bands, run that as a second list rather than widening this one. The message that works on a 6-person owner-operator does not work on the founder of a 300-person company, and separating them keeps both campaigns honest.
Owner-level lists reward verification more than any other segment, because small-company addresses change often. Verification runs at export, so what lands in your file is checked at that moment.