Search & data
Filters, coverage, and building precise lists.
All search filters, explained
Industry, role, seniority, size, geography, keywords.
Coverage and data freshness
What's in the dataset and how it stays current.
Saved lists and re-running searches
Turn a search into a living segment.
The industry filter in depth
Pick standardized industries, combine adjacent ones, and know when to stop.
Searching by job title (and why CFO finds Chief Financial Officer)
Abbreviation-aware title matching, comma-separated lists, and how to phrase titles.
Excluding titles you never want
Cut assistants, interns and adjacent functions out of an otherwise good search.
The seniority filter: owner, C-level, VP, director, manager
Filter by authority rather than function, and match seniority to deal size.
Company size bands and how to use them
Employee ranges from 1-10 up to 10,000+, and why one campaign rarely spans them all.
Filtering by country
184 countries, multi-country searches, and when to split by market.
Region shortcuts: DACH, Nordics, Benelux, EMEA
Select a whole block of markets in one click.
Narrowing to states and cities
When local targeting helps, and when it quietly starves your list.
The keyword filter: matching what a company actually does
Go beyond industry labels when your niche has no label.
Keywords or industry: which filter should carry the search
A decision rule for the two filters people confuse most.
Redacted previews and what they tell you
Free, unlimited, and the single best quality check before you spend.
How to read the live count
What the number means, what it does not mean, and how to react to it.
Your count is too large: how to narrow it
Tighten in the right order so you keep the people you want.
Your count is too small: a checklist
Work through this before concluding the market is empty.
Sizing your total addressable market
A repeatable free workflow that turns filters into a market map.
Company search vs. people search
Two entry points, two questions, and when to use which.
Finding owner-level contacts at private companies
The segment most databases miss, and how to filter for it.
Building an ICP filter set from scratch
The order to set filters in so you never guess twice.
Organising and naming your saved lists
A naming scheme that keeps a growing workspace usable.
Duplicates: how they happen and how to avoid them
Overlapping lists, repeated exports, and keeping one person out of two sequences.
What coverage looks like market by market
565M+ contacts across 184 countries, and how to check your own market honestly.